Showing posts with label Selfie. Show all posts
Showing posts with label Selfie. Show all posts

Friday, 4 April 2014

Samsung uses ORITZ/OBAMA selfie to advertise


When the Red Sox baseball team recently visited the White House, player David Ortiz had President Obama pose with him for a "selfie" and immediately tweeted the picture he took with his Samsung smartphone to his followers. Of course, the company grabbed the opportunity by its horns, and retweeted the image. Now the question is, was this shot staged in the same way that the Ellen Degeneres selfie during the Oscars was?

That's what the White House must assume after it was revealed that baseball star David Ortiz is actually being paid to promote Samsung. While it is common practice among major brands to pay famous faces to advertise for their products, the White House explicitly "objects to attempts to use the president’s likeness for commercial purposes," according to Press Secretary Jay Carney. "And we certainly object in this case."